Monday night I was mowing when the lawn tractor died. This wasn’t the first time it has failed me mid-mow, but the new-to-me symptoms of this latest casualty had me thoroughly angry. The mower is only seven years old, but has had one problem after the other. I pushed the mower ...

While recently catching up on my offline reading, I ran across a small piece in the April 2010 edition of Money magazine. The column features William Poundstone, the author of Priceless: The Myth of Fair Value (and How to Take Advantage of It). The article points out ways to combat ...

Over the weekend I caught up on some blog reading and found an old post from The Simple Dollar where Trent discussed the differences in today’s budgets from those of our parents. It was an interesting post, and the comments provided more food for thought. I began inventorying our own ...

Recent psychological research suggests that we tend to remember the brands associated with, not just our youth, but our infancy: Ellis’s team found that student participants were quicker to recognise brand names they had encountered from birth. This was demonstrated by presenting students with a range of real and fictional brand ...