Over the weekend I caught up on some blog reading and found an old post from The Simple Dollar where Trent discussed the differences in today’s budgets from those of our parents. It was an interesting post, and the comments provided more food for thought. I began inventorying our own ...

Recent psychological research suggests that we tend to remember the brands associated with, not just our youth, but our infancy: Ellis’s team found that student participants were quicker to recognise brand names they had encountered from birth. This was demonstrated by presenting students with a range of real and fictional brand ...