Okay, last week we saw a bunch of hoopla about how much dad blogs suck and how far dad blogs have to go in the social media world and in connecting with brands. There was much hype, much misunderstanding, and much discussion over the last week about it...

Geek culture is strongly linked these days to brands, commercialism and cash. Apple, Wizards of the Coast, Star Wars, LEGO, Marvel, Pixar (and the list goes on) are all brands that link very strongly with any geek’s sense of belonging and meaning. They also, consequently, get a lot of our hard-earned ...

Recent psychological research suggests that we tend to remember the brands associated with, not just our youth, but our infancy: Ellis’s team found that student participants were quicker to recognise brand names they had encountered from birth. This was demonstrated by presenting students with a range of real and fictional brand ...