This January, girls everywhere will flip for McKennaTM, American Girl’s new 2012 Girl of the Year®. A determined, energetic girl who loves gymnastics, McKenna shines on the balance beam, but when she falls behind in school, she must use her strengths to turn challenges into triumphs. Through McKenna, girls will ...

For the first time in American Girl’s 25-year history, the company is introducing two different historical characters, Cécile Rey™ and Marie-Grace Gardner™, in one six-book series set in 1850s New Orleans.

Join American Girl for a once-in-a-lifetime experience for the entire family, the American Girl 25th Birthday Cruise! While sailing aboard the luxurious Celebrity EclipseSM. This trip will provide your family with unforgettable American Girl experiences—movie screenings, author meetings, a birthday party like no other, and so much more!

This January, kicking off American Girl’s 25th birthday celebration, is the debut of Kanani Akina™, the 2011 Girl of the Year®, whose story takes place in the lush tropical paradise...

American Girl officially announced plans today to say farewell to Felicity Merriman, one of the company’s treasured historical characters introduced in 1991. Felicity’s complete product collection, including her best friend Elizabeth Cole™, will ...

All I have to say is WOW!!! I could not have asked for a better giveaway and response from all of you. Also, what great girls you all have. I wish I had dolls for each and every one of them! Unfortunately there is only one that I ...

Today, girls can go to shineonnow.com and put their collective efforts to powerful use. Visitors can contribute up to 100 free stars each day to help American Girl reach its goal of collecting one million stars by the end of the program on July 31, 201...

------------------------------------------------------------------------------------------- New to the Divadom? Please Subscribe to my RSS Feed! Subscribe in a reader Questions?Drop me a line at dadofdivas@gmail.com

As mentioned yesterday, I was chosen as an official Parent Partner for the Shine on Now Campaign that they are running. Through Shine On Now, American Girl is calling on girls across the country to help the company give up to $1 million in clothes, bo...

As a father who works hard to try and model the type of giving back that I want my daughters to give on a daily basis, as well as a girl scout troop leader, I was very excited to hear about a great new initiative that American Girl is starting. To ...